Wednesday, January 6, 2010

A Great NBA FIT Event

We started the new year with a bang — 4 events in Boise, Idaho, as a part of the NBA’s D-League Fit Challenge.

NBA FIT is the league's comprehensive health and wellness platform promoting healthy, active lifestyles for children and adults. The initiative encourages physical activity and healthy living through products, events and programs for children and families. In doing so, NBA FIT strives to engage one million kids, adults and families to pledge NBA FIT during the 2009-10 season.

Frank Lopez (one of the NBA’s top trainers) and I, along with players from the D-League worked with 400 middle school and elementary school kids in Boise, talking with them about the importance of being fit and healthy and showing them hands on activities to keep them moving.

Participating in NBA FIT is part of my role as an Ambassador for the NBA. It is one of the programs I am most passionate about. We are at a real crisis in this country with regard to our health. One of the greatest solutions is to empower and educate youth on the value of taking care of their bodies. I am happy that the NBA has taken a lead in this effort.